For the opening of London’s first Gaucho in over a decade and to raise awareness for the speakeasy tango club downstairs, we coordinated a launch event focused on establishing the restaurant as the new home of tango.
We targeted celebrities associated with dance, securing several from Strictly Come Dancing including Tyler West, Dr. Ranj Singh, Katya Jones, Nadiya Bychkova, James Jordan and Ola Jordan alongside Megan Barton-Hanson and Demi Sims, Big Has and Will Manning. Over 50 members for the press attended including Conde Nast Traveller, Hello!, OK!, Daily Mail and Vogue. In addition, we hosted a press preview dinner with 35 top tier titles including Tatler, The Daily Telegraph, BA Highlife, City AM and Evening Standard.
The overall result from the two events was 65 pieces of press coverage with an estimated reach of 12 million.