To celebrate the 50th anniversary of Rick Stein Restaurants, agency developed the ‘Rolled Back & Retro Menu’ campaign to run across all restaurants – reverting dish prices to what they were in 1975.
During a two-week campaign period, agency secured 60+ pieces of coverage with a reach of over 237 million across titles such as; The Guardian, CN Traveller, Financial Times, Sky News, Secret London, Daily Mail, The London Standard, Metro and Hot Dinners. On the day bookings went live, over half a million people logged onto the Rick Stein website with reservations selling out within five minutes.