To increase afternoon tea covers at French restaurant, Pavyllon London, located within the Four Seasons Hotel Park Lane, agency came up with the idea to launch a Parisian-themed afternoon tea to align with release of Season 4 of the Netflix hit series Emily in Paris. Through an official...

To demonstrate PAUL’s creative approach to new product development and generate footfall over the critical Christmas retail period, we conceptualised the idea of the world’s first Mince Pie Croissant hybrid. We arranged tactical press drops amongst key publications and influencers, resulting...

To reinforce Pan Pacific London’s Asian heritage, we implemented an intensive media relations campaign around Lunar New Year celebrations through a series of F&B events that included a limited edition afternoon tea and Chinese food and wine pairing dinner. Hosting top tier media and...

For the opening of Endo Kazutoshi’s second restaurant, Sumi Notting Hill, we implemented a highly targeted media relations positioning it as the casual sister restaurant to the Michelin-starred Endo at the Rotunda. Taking a combined approach of targeting top tier food press with lifestyle...

To create an immersive event for Drake & Morgan’s bar The Refinery City Point, we collaborated with London’s leading immersive dining experts Taste Film on a series of 'eat-what-you-see' film screenings. Movies were hooked to key calendar dates to generate more press attention such as The...

As a means of generating coverage and driving sales for London’s leading modern Indian restaurant, Cinnamon Kitchen City, we devised the House of Holi. This pop-up pod on the City’s Devonshire Square by Liverpool Street invites diners to hurl paint at each other to celebrate India’s festival of...

For the opening of London’s first Gaucho in over a decade and to raise awareness for the speakeasy tango club downstairs, we coordinated a launch event focused on establishing the restaurant as the new home of tango. We targeted celebrities associated with dance, securing several from Strictly...

Burger & Lobster has been serving up its iconic lobster roll for over decade. To switch things up a gear with the aim of positioning the restaurants as dynamic foodie destinations to appeal to a new, younger, digitally-savvy demographic, we secured a collaboration with sandwich maestro and...