To reinforce Pan Pacific London’s Asian heritage, we implemented an intensive media relations campaign around Lunar New Year celebrations through a series of F&B events that included a limited edition afternoon tea and Chinese food and wine pairing dinner.
Hosting top tier media and influencers, over 60 pieces of press and influencer coverage were secured over a four-week period including Condé Nast Traveller, Tatler, City AM, Sheerluxe, Evening Standard and Luxury London.