To create an immersive event for Drake & Morgan’s bar The Refinery City Point, we collaborated with London’s leading immersive dining experts Taste Film on a series of ‘eat-what-you-see’ film screenings.
Movies were hooked to key calendar dates to generate more press attention such as The Devil Wears Prada to coincide with London Fashion Week and Home Alone at Christmas.
Over 55 press features across six events were placed including ES Magazine, Metro, Daily Mirror and StyList alongside standalone review experiences with leading social media platforms @SecretLondon (2 million followers) and @TimeOutLondon (1 million followers). The events have become so successful they now take place weekly with tickets selling out in a few hours of going live.