For the opening of Endo Kazutoshi’s second restaurant, Sumi Notting Hill, we implemented a highly targeted media relations positioning it as the casual sister restaurant to the Michelin-starred Endo at the Rotunda.
Taking a combined approach of targeting top tier food press with lifestyle writers for maximum noise, we secured a flurry of interest from press to dine at Endo’s second London restaurant.
During the first six months of opening 118 pieces of coverage with over 30 review visits and were secured with the likes of The Times, Forbes, Tatler, Financial Times, The Telegraph, Vanity Fair and Condé Nast Traveller.